3D content on websites is definitely an eye-catcher. Even better if 3D objects of products can even be used interactively - either controlled or viewed in AR or VR. The way to do this today is sometimes quite simple - in case you already have 3D objects of your products.
The advantage of 3D product views on the web is obvious: In addition to the feeling of having control over the content of the site, models can also be animated and supplemented with information. In this way, a product tour can be created over which the user ultimately has control. This turns viewers into users - and in terms of marketing, a deeper activation takes place.
3D seems to be an unattainable luxury for many smaller companies - a book with seven seals that only opens to the initiated. But a lot has happened here recently: simple 3D services have grown into offerings that can get a lot out of your 3D model.
On the one hand, importing and preparing models has become very easy compared to all other means available on the market. On the other hand, models can very easily be supplemented with additional functions and information. The result is finally a model embedded in a player that can be viewed in the browser - but at the same time offers the possibility to be viewed via augmented and virtual reality suitable devices.
Most providers offer different options here. It is always essential that the data is no longer parametric (especially with data from CAD applications). The web viewers each use polygon-based formats.
The most common here are certainly .fbx or .obj. These formats work in most 3D applications - and can often be exported directly from development software. Another typical format is the .stl format, mainly used in scanning applications or 3D printing.
At least the first attempts can be made quickly.
The choice of providers is constantly growing. Depending on your starting point (which tools you work with - and what kind of models you have), there are specialized providers. For example, some solutions process models directly from popular, free 3D applications such as Blender. Or solutions that can even be used to represent and simulate textile products. These, in turn, are usually expensive and also more complex solutions.
We have good experience with sketchfab. This is an established service that has a broad user base. Here, objects of all kinds can be imported, slightly optimized (for example, their materials, and lighting), and finally provided with effects or interactive hotspots.
Part of the solution also lies in the player for the content. This is the essential part of the offer. If the player is integrated on the site, all functions for controlling and viewing the model are already included. This usually includes viewing in augmented or virtual reality.
Integrating usually only means copying a small piece of HTML code into the site (barware CMS such as Wordpress templates usually even offer corresponding "containers" for this). Alternatively, iFrame integrations are generally available but often have disadvantages in responsive web design.
The typical process from your model to integration on the website looks like this:
It is precisely in the "simple" that the greatest advantage lies. While modern 3D formats such as GLTF or UDSZ are obvious for web and AR purposes, their integration usually requires a somewhat deeper dive into the programming box.
We have outlined the advantages and disadvantages compared to individual integration.
3D Web Services Advantages
3D web services' disadvantages
An example of how a corresponding integration can look: Our model of OfficeLoft via the provider sketchfab.
Do you have VR glasses? Then navigate to this page in your browser to explore the model in your room.
AWE Schaffhausen has been creating 3D content through product visualizations, animations, models, and interactive 3D tools for web, AR, and VR for more than ten years.
As a communication agency, we work out for you the advantages of different 3D tools with which content around products and services can be transported in a very target group-oriented and convincing way.
Do you have any questions - or would you like to know more about 3D and the web? We are at your disposal.