Today, a website is THE base for being present in the almost infinite digital worlds. At the right time, on a suitable device, with the right target groups. And it's your first business card for conveying a good impression of your offering and your corporate culture.
A good camera alone does not make a good picture. And likewise, a website does not automatically make a good web presence. Whether you build your website yourself or have it created by a professional: Some points must be considered before your web presence pays off.
As a first step in determining your website's goals, there are four W's, the answer to which will form the foundation of your web success:
What page content is there, and how should it be arranged according to the needs, interests, and reading habits of your target groups? With the answers to these questions, content slowly takes shape.
It's worth investing time in research to find the right web tool for your business. It's essential to keep your goals and resources in mind when choosing technical tools. After all, a beautiful website is only of limited use if it does not function reliably and is easy and fast to use.
Whether for the communication of projects, online marketing and sale of your products, or image cultivation: A website must be found and seen, and its content read and understood. Only then can it make a positive contribution to your brand. Your website or app is already well positioned with an optimal combination of SEO-optimized content in an appropriately designed form.
Any website is quickly "built". However, what distinguishes a website from a good website is, on the one hand, its relevant content and, to a large extent, its analysis, maintenance, and management. Good planning is half the battle - so that your web presence pays off and you can exploit its full potential as your company's first business card.