With a mascot or an identification figure, a high degree of recognition and identification can be achieved. It seems much more personal and likable when a character provides explanations, training, and guidance than when these are given impersonally and abstractly. And, of course, such characters are also great for storytelling.
Some figures have achieved cult status. They have fan clubs and lead a life of their own, detached from their (commercial) origins. Globi, the blue parrot, is one such example. He has accompanied generations of Swiss kids in their childhood. He had his roots in an anniversary of the Globus department store. But in the course of history, this was practically forgotten. Globi took on a life of his own and became a book's protagonist.
Like the protagonists in motion pictures, mascots can be given a distinctive profile. And they can have an entourage that embodies other idiosyncrasies. For strategic use, creators of such identification figures should think about and describe them before modeling. This is part of it:
With the shaping - the modeling - as a 3D character, the protagonist receives spatiality, materiality, and a contemporary look. In addition, a model provided with a so-called "rig" can also be made to pose or even move like a plasticine figure.
Description of how 3D visualizations or rigs are created
The characters in our example are from a campaign for a local waste center. Their names are B-Ringli, Baggy, and Coolio. They represent the range of items that the center accepts. As key visuals, they appeared in bus ads, newspaper ads, bins, flags, stamp cards, newspaper signage, and more.
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